Self Publishing: The Writing Revolution

Becoming an author is easier than it has ever been - we have something to say and now, with the advent of self publishing in all its forms, we are able to reach an audience through our own efforts, rather than relying on being noticed by an agent or publishing house. This week's guest poster, Adrian King, has some tips on how to take full advantage of the writing revolution.

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The Writing Revolution

By Adrian King

Adrian King Writing revolution guest post headshotI consider myself privileged to be a writer living in one of the most extensive revolutions to ever hit the publishing industry. Authors have more access to their readers than any other time in history. We no longer rely on the decisions of a few publishing houses to determine the destiny of our work. Rather, we can look to our audience, and create our own success. The wide distribution of E-readers and more access to print-on-demand companies in the last ten years have transformed how our business works.

“Tweet something personal. Post a picture of your pets.”

So, how can a novice writer begin their solo journey to published author? This short guideline can help you begin a strong foundation.

  • Start by testing your work. Ask family and trusted friends to read your piece, and get it edited. If you can't afford a professional editing service, then seek out writer's critique groups. You have asked these people for their opinions, so be prepared when they offer them. Some writers become so attached to their work that they cannot accept constructive criticism. All they have done is ignored the fact that their work could be better. However, do not let anyone dilute your focus either. Keep an open mind about suggested changes and consider every option, but ultimately it is your name on the cover.
  • Build a strong author's platform.
    • Create an author's page on Facebook, and link it to your Twitter account. Once you link them, your Facebook posts will tweet, and your tweets will post as status updates on Facebook. Invite all of your friends to like your page. Be sure not to make your pages one long running commercial. Tweet something personal. Post a picture of your pets. You will be ignored if you bombard your friends and followers with commercials about your book. It is also important to grow your audience. Follow industry professionals, invite everyone you know to be your friend, and even include your Facebook and Twitter information on your printed materiel. It is common now for people to judge the reputation of artists, authors, and companies on their number of likes on Facebook or followers on Twitter. This is why many large companies have entire departments dedicated to their social media coordination.
    • Also, an author's website is a must. Have your complete bio available. Have descriptions of all of your available titles, along with a link to where they can be purchased.
    • Want to make two royalties for each sale? Amazon makes it possible.
      • First, make sure your book is available for sale on Amazon.com.
        Then become an Amazon Associates Member. This allows you to sell Amazon products on your author's page for a commission.
      • Finally, create links to your book at Amazon Associates and use them as the links to purchase your book. Now, when people click the link to buy your book, you will get paid a commission for the advertisement and the royalty for your book sale.
    • Start a blog. Your blog doesn't need to be about writing. Blog about something you love. Your family, travel, pets, anything. People who do not typically read Sci-Fi might buy the Sci-Fi title of their favorite travel blogger. You may not look forward to starting another regular commitment, but there are plenty of good reasons to get it done. You will get good practice writing, grow your audience, and provide content for your social media posts.
  • Choose your weapon. Choosing your printer and distributor is like choosing a relationship. Carefully define your budget, and then do your research. Createspace.com, Lulu.com, and iUniverse.com all have their pros and cons. You will need to choose a company that fits your needs and budget.
  • Get your name out there. When people search your name, you want them to find your book. There are many ways to get this done, but here are a couple of simple and cheap methods that I like.
    • I listed my book on E-bay. Most search engines will display E-bay results on the first page.
    • Next I created an author's bio on Amazon.
    • Become a guest blogger. Establish your blog and write enough content to show your expertise on your topic. Then, offer to write posts for other blogs similar to your own. This will not only spread your byline, but also help drive some traffic back to your own blog.
    • Finally, a blog tour is a great way to get your book mentioned on several websites in a short period of time.
“You are no longer just a writer. You are an Author”

All these things can help you build a strong base. Remember, how successful you become is completely up to you. You are no longer just a writer. You are an Author... Not to mention publicist, head of marketing, editor-in-chief, and designer. It is hard work to be your own publisher, but it can also be one of the most rewarding experiences of your life.

Useful tips there from Adrian King - there were a few I hadn't thought of! How do you let people know about your books? Use the comments below to share your thoughts - and the handy buttons to share this post with your friends, too.

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